Your Employer Brand is Your Brand

I probably should have gone into marketing. Writing, recruitment. It’s essentially marketing. Though if I had, I likely wouldn’t be doing this now! Amazing the journey life takes you on.

I was actually thinking about this at the Embarc Conference as this is essentially what Career Arc does. And a lot of what was shared was this idea that your Employment Brand is your overall brand. You cannot have 2 separate messages! Your employees, your candidates do not see a difference and if there are 2 different messages, you already know you will lost candidates. So, why not just work with Marketing from the beginning?

I had the opportunity to write about it for HRD Connect. Check out the full article here: HR Must Learn from Marketing. And while you are there, sign up for their upcoming Summit in Boston, March 18-19. Hope to see you there!

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